Case Story: Market Watch on digital diabetes market for a global MedTech company

Project Background:

One of the global MedTech companies approached R2G to conduct a monthly Market Watch on digital diabetes market. The company wanted to have a regular overview of:

• How their downloads have changed since the previous month
• What is their own market positioning, as well as their competitors’
• What app updates have their competitors recently launched
• Which partnerships and investment rounds have been closed
• Which new entrants have had an impact

What we did:

R2G’s tailored monthly Market Watch provided diabetes market digital health insights that were most relevant to the client’s business case. It filtered and showed at a glance:

• Key market news and events
• Diabetes mobile app updates and ratings
• Top competitor performance
• Market winners
• Partnerships and investments

More than 500 different sources were filtered every month to create the monthly customized reports.

Results:

The concise digital diabetes monthly Market Watch has helped customers get relevant market and competitor insights at a glance, uncover new opportunities and empower their strategic and operational decisions.